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What is PPC Marketing?

If you are struggling to get more traffic to your website, then let's talk about PPC, one of the best ways to attract visitors online will cover what it is terms you should know and why you want to use them.

 

PPC stands for pay-per-click and pay-per-click advertising is a method of online marketing, where you can place ads in strategic places online and pay a fee only when the ad is clicked by a visitor, hence the name pay-per-click it's a way to buy visits to your site rather than attracting them organically for example if we look at a typical search results page on Google Yahoo or Bing the paid ads are on top and are usually labelled as set organic results are the ones underneath.

 

On social media, the ads can appear as posts on a feed banner ads on the side like Facebook, Twitter, Instagram, YouTube and even Pinterest have options for paid advertising on top of social media.

 

On search result pages, you'll notice ads placed in strategic places on all kinds of websites all over the internet. This is the world of PPC now every time a user clicks on any of these ads, the advertiser pays a specified fee, this fee is called the cost per click or CPC. If you're considering doing paid advertising you might be wondering how much is the cost per click. The answer is, it all depends on how much competition there is for the space where you want to put your ad to put things into perspective.

 

The average cost per click across industries in the US is between one and two dollars some are as cheap as a few pennies while others can cost more than $50 per click. Another key term you should know is CPM. CPM stands for cost per thousand impressions. You have to learn more about PPC CPC CPM advertising so that PPC is right for your business.

 

Let's talk about why PPC might be a great addition to your online strategy first pay-per-click advertising is extremely targeted. You can choose precisely who to show your ads to based on location keywords interests, age, gender, language and even the type of device, so instead of wasting your money on mass marketing, you're advertising your goods and services directly to the people who are most likely to be interested in what you have to offer not only that you can even adjust your ads for people who have already visited your website. This type of PPC advertising called retargeting is huge on average out of every hundred people that visit a website only two will convert into actual customers.

 

It means 98% of initial traffic virtually ghosts race retargeting lets businesses place ads that remind the folks who left to come back and check out the products and services they missed, This, in turn, helps businesses capture more of the 98 % of people who didn't convert the first time.

 

Third PPC advertising is pretty cost-effective after all the only time you pay a fee is when you're out of actually clicked. When you consider the fact that the top three advertising spots on a search results page get 46 % of the clicks the odds are really in your favour, you're up there at the top of the list even above the top organic results, let's say it costs you 15 bucks to earn that one click but if the product you sell is $400 that's not a bad return on investment paid advertising is also super trackable.

 

This means you can monitor how well your ads are performing and adjust them accordingly if one isn't giving you as many clicks as you'd like you always know exactly which ads are driving sales and helping your business and which ones well aren't flexible comes hand-in-hand with PPC, last paid advertising is fast while ranking high in organic search results is important, It takes time to get there but with PPC you can put a new ad up and start seeing results in a matter of days if not hours so if you're looking to immediately attract more traffic to your site and boost sales you may want to give PPC, some serious thought in the end the greatest benefit PPC has to offer is that it helps give your website the attention it deserves from the people who will appreciate it most if you have questions about paid advertising or want to work with an expert to make sure you get it right call our PPC hotline our team can help you build an ad campaign that drives the most relevant visitors to your site at the lowest price so there you have it now you know the basics of pay-per-click advertising thanks for watching. 

Success Life Story of Jack Ma

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